Hemline Groupon Is Today!

 

Hemline is on Groupon TODAY! Go to GROUPON to get this amazing deal today! Spend $45 to receive $100 in merchandise.

Just In: Tracy Reese

We promised you images of the amazing new Tracy Reese pieces, and here they are! As always, Reese delivers subliminal designs for the subliminal heat. We're digging the versatility of these dresses; wear them with flip flops or dress them up with stilettos.

Need some accessory ideas to compliment these super-fab dresses? Stop by Hemline and we'll help you put it all together!

See you soon!

Groupolicious!

Start saving up because you're about to save a TON with Hemline's new Groupon deal! It's going to be awwwwwesome! Stay tuned for further details!

Don't know what in the world we're talking about? Head on over to Groupon's website so you can not only figure it out, but be sure to snag Hemline's spectacular Groupon as well as Groupons for all sorts of great Kansas City locales!

Featured: Tracy Reese!

One of Hemline's favorite designers, Tracy Reese, is featured on NYmag.com! Click here to read the fascinating interview by one of the lady designers we treasure most at our store!

And guess what?! We just received a shipment of some lovely Tracy Reese frocks, so stay tuned for images tomorrow!

Photo: Courtesy Melissa Hom via NYmag.com.

This Just In: Chinese Laundry!

Chinese Laundry keeps sending out some of the cutest shoes of the season, and we are particularly excited about this super cute footie called Lucky Strike. It's colored the most perfect cognac you've ever feasted your eyes on. We're a tad obsessed with these shoes, but hey, we're shoe girls. Can't you just imagine the adorable little skirts and skinny jeans you're going to pair these with? Can't you just imagine how cute they'll be come fall with some black tights??? Oh goodness... we're getting carried away!

Meet us in Hemline in 30 minutes so we can try them on together!!!

Brand Profile: Free People

Free People is one of Hemline's go-to brands. We love their slightly kitschy, slightly bohemian, but all-too-cool look. PLUS, it's the perfect brand for summer. We always post Free People pieces on our blog and have a plethora of pieces in store, so now is your chance to learn about the brand we covet SO much! So we're happy to bring you, directly from the Free People website, a little bio...

"Back in the 1970's, a young man named Dick Hayne planted a seed in the maze of streets and trees that make up West Philadelphia, Pennsylvania. He opened a store and called it Free People. Free People nurtured the young people who lived there and shopped there, who looked for a little of their own freedom in the clothes they wore.

As Dick's store grew from one to two, the name was changed from Free People to Urban Outfitters.

In time, his wife Meg came on to tend Urban's private label division, which supported product exclusive to Urban Outfitters. Demand was almost immediate and to meet this overwhelming need, she and Dick decided to create a wholesale line. It was very well-received, so much so that Dick separated the businesses. For a while, the wholesale line took on many personalities: Bulldog, Ecote, Cooperative, Anthropologie, and then in 1984 a new life was breathed into the name Free People. And that's us.

During 2001, we realized that it was really Free People that invoked some of our favorite images, those of femininity, courage, and spirit. It was time to get back to our roots.

Free People shed its junior image and evolved into a more mature, contemporary brand. This allowed twenty-something women to appreciate the line of clothing that catered to their intelligence, creativity and individuality, while keeping with its great quality and affordability.

And that's just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can't resist petting any dog that passes her by on the street.

Today we draw, design, sew and buy for her. We offer her countless options within our own Free People collection, so that even if she takes her best pal shopping, they won't come out looking at all alike. And if she wants her colors and patterns all mixed up, that's even better, picking through our sweaters, knits and skirts. And our design team is expecting to offer even greater variety in our intimates and accessories business."

Want to find out even MORE about Free People??? Follow the link to read the rest of bio, http://www.freepeople.com/help-and-info-our-story/

Friends and Family Sale at Hemline!