Monday, December 20, 2010

Denim Care Guide


We sell a lot of designer denim at Hemline. Our customers are always asking for info on how to extend the life of their jeans and keep them looking as great as they did the first time they tried them on. And we don't blame them - we pay good money for our denim and expect them to last, right? We have a few of our own tips on what us Hemline girls do to take care of our denim, and we thought we would share them with you. So here they are:

1. The first tip most of us go by, is to wash your jeans as infrequently as possible. Now, I know sometimes it is down right impossible, and it definitely is easier said than done, but washing your jeans does lead to fading and shrinking. While you can't completely avoid those two things, you can try to reduce both by wearing your jeans at least 4-5 times before washing...within reason of course. 

2. When you do wash your jeans, it is best to wash them inside out, in cold water, and with other denim. This will help reduce fading. Also, avoid the dryer as much as you can, as the dryer will make your jeans shrink and fade more rapidly. If you must dry your denim, do so on the lowest heat setting, and for a short time. 

3. One thing we always recommend to our customers who are buying Hudson denim, (check them out on www.shophemline.com by the way, we have some really great styles right now!) is to go a size down if you can. We have found some styles from that line tend to stretch a lot! If you aren't able to go down a size, you can put them in the dryer. This will help get them back to the good fit you once had. Most jeans stretch out in some way, so this is nothing to be alarmed about. We find that we sometimes have to contradict our "no drying" rule in the event that we actually do want to slightly shrink our jeans. And that's okay! 

4. Some people swear by putting their denim in the freezer in between washings, while others remain skeptical. The theory is that odor causing bacteria are killed in the freezer, and therefore letting your jeans hang out in the freezer over night will leave them odorless and fresh, all without going through the "harsh" process of washing and drying. The idea also being that it helps extend the life of your denim and prevent fading. This process isn't intended to completely replace washing your denim, (depending who you ask.) However, it is interesting none the less, and we are extremely interested in your thoughts about putting your jeans in the freezer.  Have you done this before? Did your jeans come out refreshed? What are your theories on this subject? We're dyeing to know. (pun intended.) 

So there you have it! Our tips for helping to keep your jeans fab for as long as possible. What tips do you have for keeping your jeans looking great? Feel free to let us know! We would love to hear from our wonderful blog readers! Also, come check out our amazing selection of designer denim at Hemline or at www.shophemline.com! 

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